About Zumba®
Let's face it, working out can be healthy, rewarding and beneficial. Working out can be lots of things, but it's never been known to be an exhilarating experience…UNTIL NOW!
The Zumba® program fuses hypnotic Latin rhythms and easy-to-follow moves to create a one-of-a-kind fitness program that will blow you away. Our goal is simple: We want you to want to work out, to love working out, to get hooked. Zumba® Fanatics achieve long-term benefits while experiencing an absolute blast in one exciting hour of calorie-burning, body-energizing, awe-inspiring movements meant to engage and captivate for life!
The routines feature interval training sessions where fast and slow rhythms and resistance training are combined to tone and sculpt your body while burning fat. Add some Latin flavor and international zest into the mix and you've got a Zumba® class!
In the past years, the Zumba® program has become nothing short of a revolution, spreading like wildfire, and positioning itself as the single most influential movement in the industry of fitness.
As of July 2009, the Zumba® program is being taught at over 40,000 locations in 75 countries, has sold millions of DVDs, and has changed the lives of Zumba® Fanatics worldwide with an astonishing five million participants taking Zumba classes every week.
Why? Because it's the best party around.
http://www.zumba.com/us/
The Zumba® program fuses hypnotic Latin rhythms and easy-to-follow moves to create a one-of-a-kind fitness program that will blow you away. Our goal is simple: We want you to want to work out, to love working out, to get hooked. Zumba® Fanatics achieve long-term benefits while experiencing an absolute blast in one exciting hour of calorie-burning, body-energizing, awe-inspiring movements meant to engage and captivate for life!
The routines feature interval training sessions where fast and slow rhythms and resistance training are combined to tone and sculpt your body while burning fat. Add some Latin flavor and international zest into the mix and you've got a Zumba® class!
In the past years, the Zumba® program has become nothing short of a revolution, spreading like wildfire, and positioning itself as the single most influential movement in the industry of fitness.
As of July 2009, the Zumba® program is being taught at over 40,000 locations in 75 countries, has sold millions of DVDs, and has changed the lives of Zumba® Fanatics worldwide with an astonishing five million participants taking Zumba classes every week.
Why? Because it's the best party around.
http://www.zumba.com/us/
Zumba - The Story
Sometimes, great things happen by accident. Penicillin, X-rays, Post-it Notes, even ice cream cones were all serendipitous "accidents." From these "happy accidents" came a world of good – innovations that changed things. In the mid-‘90s, no one could have predicted the success of the Zumba program, not even Alberto "Beto" Perez, who created the Zumba program, in what many have called a true "happy accident."
The Original "Fitness-Party"
As a fitness instructor in his native Cali, Colombia, Beto’s life took an unexpected turn one fateful day in the mid-‘90s when he darted off to teach an aerobics class and forgot his traditional aerobics music. He improvised using his own mix of music from tapes he had in his backpack (salsa and merengue music he grew up with). Spontaneously, he created a new kind of dance-fitness, one that focused on letting the music move you (instead of counting reps over the music). Energy electrified the room; people couldn’t stop smiling. His class loved it! And on that day, a revolutionary new fitness concept was born – the Zumba Fitness-Party™.
Zumba Fitness: The Company
In 2001, Beto brought his new dance-fitness style to Miami, Florida, and, through a student (Alberto Perlman’s mom), met entrepreneurs Alberto Perlman and Alberto Aghion. All three hailed from Colombia and all three had a vision to bring this dynamic dance-fitness class to the masses. The three Albertos formed an alliance and created a business, calling it Zumba Fitness. They trademarked the word Zumba® and set a goal to expand the brand all over the world. First came the DVDs, then the infomercial – which introduced the Zumba Fitness-Party to the public on a wide-scale basis – then came the demand for Zumba classes and Zumba Instructors. That’s when the company took off and the Zumba program expanded in a big way. By 2005, Zumba Fitness spawned a full-fledged Zumba Academy™ to license Zumba Instructors to teach Zumba classes. More expansion followed with the launch of Zumbawear™ apparel and accessories, music CDs, and in 2008, one of the best-selling at-home fitness DVD series ever – the Zumba Fitness® Total Body Transformation System – which starred Beto and introduced Zumba Fitness’ newest stars, Tanya Beardsley and Gina Grant.
From "Happy Accident" to Worldwide Phenomenon
Fast forward to today, the Zumba program is now taught in gyms and studios all over the world to millions of Zumba enthusiasts. And as the program continues to evolve – from its humble beginnings, to a global movement, to a way of life – its growth has only deepened our commitment to providing accessible fitness, without the strain, without the sacrifice, just the pure joy of a party.
So, whether it’s a life-saving drug or a new kind of dance-fitness, a "happy accident" can move you in a new direction and change your life forever. That’s what happened to us. And now we look forward to sharing the Zumba program with you.
The Original "Fitness-Party"
As a fitness instructor in his native Cali, Colombia, Beto’s life took an unexpected turn one fateful day in the mid-‘90s when he darted off to teach an aerobics class and forgot his traditional aerobics music. He improvised using his own mix of music from tapes he had in his backpack (salsa and merengue music he grew up with). Spontaneously, he created a new kind of dance-fitness, one that focused on letting the music move you (instead of counting reps over the music). Energy electrified the room; people couldn’t stop smiling. His class loved it! And on that day, a revolutionary new fitness concept was born – the Zumba Fitness-Party™.
Zumba Fitness: The Company
In 2001, Beto brought his new dance-fitness style to Miami, Florida, and, through a student (Alberto Perlman’s mom), met entrepreneurs Alberto Perlman and Alberto Aghion. All three hailed from Colombia and all three had a vision to bring this dynamic dance-fitness class to the masses. The three Albertos formed an alliance and created a business, calling it Zumba Fitness. They trademarked the word Zumba® and set a goal to expand the brand all over the world. First came the DVDs, then the infomercial – which introduced the Zumba Fitness-Party to the public on a wide-scale basis – then came the demand for Zumba classes and Zumba Instructors. That’s when the company took off and the Zumba program expanded in a big way. By 2005, Zumba Fitness spawned a full-fledged Zumba Academy™ to license Zumba Instructors to teach Zumba classes. More expansion followed with the launch of Zumbawear™ apparel and accessories, music CDs, and in 2008, one of the best-selling at-home fitness DVD series ever – the Zumba Fitness® Total Body Transformation System – which starred Beto and introduced Zumba Fitness’ newest stars, Tanya Beardsley and Gina Grant.
From "Happy Accident" to Worldwide Phenomenon
Fast forward to today, the Zumba program is now taught in gyms and studios all over the world to millions of Zumba enthusiasts. And as the program continues to evolve – from its humble beginnings, to a global movement, to a way of life – its growth has only deepened our commitment to providing accessible fitness, without the strain, without the sacrifice, just the pure joy of a party.
So, whether it’s a life-saving drug or a new kind of dance-fitness, a "happy accident" can move you in a new direction and change your life forever. That’s what happened to us. And now we look forward to sharing the Zumba program with you.
